Education > Department > Digital Media

1.Digital media Art(Bachelor Degree of Arts)

Objective: Digital media art major cultivates high-quality professionals with good humanistic quality, artistic accomplishment and aesthetic ability, who can adapt to the development of digital era and information society, and have a broader perspective and good communication skills. This major teaches the basic knowledge, theories and methods of film and television special effects creation, film and television post-production, online video production, Internet product development, network interactive design and production and related tool applications. With all these abilities the graduates can be engaged in film and television, media and cultural industry related fields.

Curriculum:

Core Courses: Introduction to Digital Media Art Design, Digital Expression Techniques, Interaction Design Principles, Human-computer Interaction Interface Design, User Experience Analysis and Interaction Design, Interaction Device Design, Audiovisual Language, Film and Television Special Effects, Dynamic Graphic Design, Digital Modeling and Innovation and Entrepreneurship Practice, etc.

Career: Graduate students can work in the companies of Film and Television Special Effects, film and television post-production, Flow media design, Internet product development, network interactive design,andthe industries of animation, education, online media, film and television, advertising, information and digital entertainment (game), and portals, TV stations and companies of the art design, film and television advertising, game, information technology and software, development and production of interactive multimedia application.

2.Animation (Bachelor of Arts Degree)- -Subject to the Enrollment Brochures of that year

Objective: The majoris committed to cultivating application-and-innovation-oriented talents with basic knowledge andbasic skills of animation creation. They can work on animation planning, creation, promotion, applicationin groups for film and animation production,animationapplication institutions and enterprises and institutions for animation communication, and animationteaching and researchin various schools of all levels.

Curriculum:

Core Courses: Modeling Design of Graphic Animation, Modeling Design of Three-Dimensional Animation, Animation Techniques, Motion Laws, Animation Sketches, Audio-Visual Language, Scenic Design, Animation Storyboard Creation, Script Creation, Film and Television Post-Editing, Animation Application Design, Joint Creation.

Career: GraduateStudents can work in the industries of animation, education, online media, film and television, advertising, information and digital entertainment (game), and portals, TV stations and companies oftheart design, film and television advertising, game, information technology and software, development and production of interactive multimedia application.